(Apple Watch Series 10. Source: Apple.)
John Hancock (Boston) has announced that it is now offering the latest Apple Watch models to eligible life insurance customers participating in the John Hancock Vitality Program, which rewards customers for behavior that is predicted to help them live longer, healthier, better lives. Beginning this November, John Hancock says Vitality PLUS members can earn Apple Watch Series 10, or Apple Watch SE, for as little as $25, plus tax, by staying active. They can also choose an Apple Watch Ultra 2 for an additional upgrade fee.
Clik here to view.
Lindsay Hanson, VP, Head of Behavioral Insurance, Global Strategy and Delivery.
A statement from the insurer notes that Apple Watch models offer a variety of advanced health and fitness features including activity metrics, sleep tracking and insights into overnight health metrics, heart health notifications, safety offerings like Emergency SOS and Fall Detection, and more. Apple Watch Series 10 is the thinnest Apple Watch yet, featuring the biggest, most advanced display of any Apple Watch, new sleep apnea notifications; faster charging; plus new health and fitness insights in watchOS 11 with the Vitals app and training load.
“We’re always excited to add the latest in technology, like Apple Watch Series 10, to the array of cutting-edge health tools we offer our Vitality members to help them take control of their health and wellness,” comments Lindsay Hanson, Chief Marketing Officer and Global Head of Behavioral Insurance Strategy and Delivery, John Hancock. “Apple Watch Series 10 delivers actionable health and fitness insights that are an important component of the John Hancock Vitality Program which combines education, resources, screening tests, and more so that our customers can create personalized approaches that help increase not just their lifespan, but also their healthspan.”
Apple Watch Users More Engaged
John Hancock reports that, to date, Apple Watch has been an extremely popular and effective aspect of the John Hancock Vitality Program. A recent analysis of John Hancock Vitality members showed that Apple Watch users are more engaged in the program, earning roughly 7x more points in their current program year compared to non-Apple Watch users, the insurer says.
Vitality PLUS customers who take part in the Apple Watch program make an initial payment of $25, plus tax, and pay the remaining balance monthly over the course of two years, the insurer says. Monthly payments can be reduced to as little as $0 with regular activity. The Vitality Points earned toward Apple Watch can also lead to additional rewards and discounts, including savings on life insurance premiums.
Strengthening Customer Engagement through Digital Transformation
How John Hancock Incentivizes Customers to Live Longer, Healthier Lives